Coca-Cola Advertisements in Brazil May Feature Famous Brazilian Soccer Players

question 85

Multiple Choice

Coca-Cola advertisements in Brazil may feature famous Brazilian soccer players and use the theme "Always Coca-Cola." Ads in Japan may use Japanese rock stars and the theme "Always Coca-Cola." This approach to advertising strategy is _____.

• A)Global marketing themes
• B)Local advertising
• C)Global marketing with local content
• D)Basket of global advertising themes
• E)Local market ad generation

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Definitions:

Supreme Court

The highest judicial court in a country or state, often having the authority to make decisions over all other courts.

Segregation

The enforced separation of different racial groups in a country, community, or establishment.

Public Transportation

A system of vehicles such as buses and trains provided for the public to travel around urban and suburban areas, aimed at convenience and reducing traffic congestion.

SNCC

Student Nonviolent Coordinating Committee, a civil rights group formed in 1960 to give younger Blacks more of a voice in the civil rights movement, known for its sit-ins and freedom rides.