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This Chapter Discusses the Boston Consulting Group Growth-Share Matrix and Generic

question 37

Essay

This chapter discusses the Boston Consulting Group Growth-Share Matrix and Generic Business Strategies.How do these models relate? Which growth strategy would you recommend for companies or SBUs in each of the four cells of the BCG model?


Definitions:

Insignificant Variables

Variables in a statistical model that do not significantly influence the outcome of the model.

Step-wise Regression

A method of fitting regression models in which the choice of predictive variables is carried out by an automatic procedure.

Bonferroni Criterion

A statistical correction method used to address the problem of multiple comparisons by lowering the threshold for statistical significance.

Substantial Bias

An evident prejudice or tendency that significantly affects the outcome of a study or analysis.

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