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Describe the Factors Included in the External Environmental Analysis

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Describe the factors included in the external environmental analysis.


Definitions:

Undifferentiated Selling Approach

A marketing strategy ignoring segment differences and appealing to the market as a whole, focusing on what is common in the needs of consumers.

Territorial Evaluation

The assessment of sales territories to ensure optimal performance and alignment with strategic sales goals.

Sales Territory

A specific geographic area or segment of customers assigned to a salesperson or team for the purposes of marketing and sales.

Forming Sales Territories

The process of dividing a market into distinct geographic areas in order to assign sales responsibilities, optimize coverage, and maximize sales efficiency.

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