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Describe the factors included in the external environmental analysis.
Undifferentiated Selling Approach
A marketing strategy ignoring segment differences and appealing to the market as a whole, focusing on what is common in the needs of consumers.
Territorial Evaluation
The assessment of sales territories to ensure optimal performance and alignment with strategic sales goals.
Sales Territory
A specific geographic area or segment of customers assigned to a salesperson or team for the purposes of marketing and sales.
Forming Sales Territories
The process of dividing a market into distinct geographic areas in order to assign sales responsibilities, optimize coverage, and maximize sales efficiency.
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