_______________ Refers to Any Action Using Electronic Media to Communicate

question 119

Multiple Choice

_______________ refers to any action using electronic media to communicate with customers; facilitate the inventory, exchange, and distribution of goods and services; or make payment.

• A) Electronic retailing
• B) Direct selling
• C) Television home shopping
• D) Vending machine retailing
• E) Electronic commerce

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Definitions:

Brands Add Value

The process by which companies create worth for their products or services by building a strong perception in consumers' minds.

Add Value

The process of enhancing a product or service to make it more attractive to consumers, often justifying a higher price.

Marketers Measure

Refers to the various metrics and analyses used by marketers to assess the performance and effectiveness of their strategies and campaigns.

Brand Value

The financial premium a brand brings to a product or service, often reflected in customer recognition, preference, and loyalty.