With ______________ in Some Cases, There Is Two-Way Interaction (Retail

question 86

Multiple Choice

With ______________ in some cases, there is two-way interaction (retail store visit, Web site bulletin board) while in other cases the interaction is one-way as in advertising or direct mail.

• A) Retailing
• B) Customer touchpoints
• C) Variety
• D) Assortment
• E) Breadth of merchandise

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Definitions:

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Immigrants

Individuals who move from their country of origin to live permanently in another country.

Visible Minorities

Refers to persons, other than Indigenous peoples, who are non-Caucasian in race or non-white in color, and a designated group in some countries for affirmative action policies.

Positive Prejudices

Preconceived opinions or feelings that are favorable or beneficial towards people, groups, or things, often without full knowledge or consideration.