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Modular plans extend a pre-established set of benefits such as medical insurance as a program core. (Core-Plus-Option Plans)
Emotional Cues
Subtle signals indicating someone's emotional state, often communicated through facial expressions, voice tone, or body language.
Attraction
In social psychology, an attitude of liking or disliking (negative attraction).
Fear Appeal
A persuasive communication strategy that aims to elicit fear in order to influence attitudes, intentions, and behaviors.
Persuasive Communication
The art of using language, imagery, and other modes of expression to influence people's attitudes, beliefs, or actions.
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