If a Dysfunctional Norm Is Very Deeply Ingrained,the Best Strategy

question 110

Multiple Choice

If a dysfunctional norm is very deeply ingrained,the best strategy is probably to:

• A)tell the group that corporate leaders are willing to tolerate the dysfunctional norm.
• B)disband the group and replace it with people having more favourable norms.
• C)supplement the existing group with one or two people having more favourable norms.
• D)introduce rewards that further support the dysfunctional norm.
• E)do nothing.

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Definitions:

Pull Strategy

A strategy in which the goal is to get consumers to pull the product through the marketing channel by demanding it.

Target Audience

A specific group of consumers identified as the intended recipient of an advertisement, product, or campaign, characterized by particular demographics, interests, or purchase behavior.

Product Placement

Inclusion of a product in nontraditional situations, such as in a scene in a movie or television program.

Public Service Advertising

Advertisements intended to promote public welfare and awareness about social, health, or environmental issues.