If Individuals Are Unable to Satisfy a Particular Need,the ERG

question 55

Multiple Choice

If individuals are unable to satisfy a particular need,the ERG theory states that they:

• A) keep trying to fulfill this need until it is satisfied.
• B) redirect their efforts towards fulfilling a higher need in the hierarchy.
• C) permanently remove the blocked need from their list of needs to satisfy.
• D) redirect their efforts towards fulfilling a lower need in the hierarchy.
• E) any one of the four options above might occur depending on the individual.

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Definitions:

Continuous Scheduling

An advertising strategy that distributes media placements evenly across a specific time period to maintain a consistent level of exposure.

Bathroom Cleaning Supplies

Products specifically formulated for cleaning and sanitizing bathroom surfaces, including disinfectants, toilet bowl cleaners, scrubbers, and sponges.

Outdoor Advertising

A type of advertising that reaches consumers when they are outside their homes, such as billboards, transit posters, and digital signage.

The Billboard

A large outdoor advertising structure typically found in high-traffic areas, used to display promotional or advertising messages.