The Diffusion of Change Is More Likely to Succeed When

question 2

Multiple Choice

The diffusion of change is more likely to succeed when:

• A) the pilot study was successful.
• B) the pilot study receives favourable recognition and rewards.
• C) pilot study managers are transferred to other areas of the organization.
• D) all of these exist.
• E) none of these exist.

---

Definitions:

BCG Matrix

A strategic business tool used to evaluate the relative performance of different business units or products based on market growth rate and market share.

High-growth Market

A market that is experiencing significantly higher rates of growth compared to others, often attracting a large amount of investment.

Low Market Share

A situation where a company or product holds a smaller percentage of the total sales within its industry compared to competitors.

Boston Consulting Group Portfolio Analysis

A strategic business tool used for analyzing a firm's business units or product lines based on their market growth rate and relative market share.