The Contingency Anchor of Organizational Behaviour States That

question 60

Multiple Choice

The contingency anchor of organizational behaviour states that:

• A)we should have a second OB theory to explain the situation in case our first choice doesn't work.
• B)OB theories must view organizations as systems that need to adapt to their environments.
• C)there is usually one best way to resolve organizational problems.
• D)a particular action may have different consequences in different situations.
• E)All of the answers are correct.

Explain the criteria for selecting a good brand name and give examples.

Describe the four branding strategies used by product and brand managers.

Define brand equity and list the steps to develop it, noting the most challenging step.

Understand the differences and advantages of multiproduct branding versus multibrand strategies, including packaging benefits.

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Definitions:

Motion To Dismiss

In a civil case, a request by the defendant that asks a judge or a court to dismiss the case because even if all the allegations are true, the plaintiff is not entitled to any legal relief. Also called demurrer.

Lead Paint

A type of paint that contains lead, a heavy metal, which can be toxic when ingested or inhaled, especially harmful to children.

Identical Product

A product that is exactly the same in every characteristic and feature as another product.

Sophisticated-User

A legal defense that releases a manufacturer from liability if the user of their product is deemed to have sufficient expertise to appreciate the risks associated with the product's use.