Customers Who Are Both Low Revenue Generators and Low Profit

question 32

Multiple Choice

Customers who are both low revenue generators and low profit generators for a firm should be:

• A)Terminated as customers.
• B)Provided with a minimum level of customer service.
• C)Reviewed for possible termination or continuation.
• D)Treated with customer success relationships to improve revenue and profit.

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Definitions:

Goblet Cells

Goblet cells are specialized epithelial cells found in the respiratory and digestive tracts, secreting mucus to lubricate and protect the mucous membranes.

Tube-Within-a-Tube

A body plan characteristic of many animals, where the inner tube represents the digestive tract and the outer tube the body wall, with a cavity in between.

Body Wall

The outermost layer of an organism's body, which provides structural support and protection; in many invertebrates, it consists of a cuticle or exoskeleton.

Gastrovascular Cavity

A digestive compartment with a single opening found in certain invertebrates, serving both digestive and circulatory functions.