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In Establishing a Single Exponential Smoothing Forecasting Model, a Starting

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In establishing a single exponential smoothing forecasting model, a starting point for the forecast value for period 1 is required. One method for arriving at this starting point is to use the first data point as the forecast for that period. If we do that, then the first data point should be ignored when computing measures of forecast error.


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A sophisticated approach to categorizing customer accounts based on various factors such as size, potential, and needs, to tailor sales efforts effectively.

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