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It is not important to have a secondary market for mutual funds because:
Negative Messages
Communications that convey unfavorable, adverse, or disappointing information, often requiring careful wording to mitigate impact.
General Guidelines
Broad and nonspecific rules or principles that provide a framework within which actions can be taken.
Maintaining Goodwill
The effort to preserve or enhance positive relationships and reputation with others, often through ethical behavior and communication.
Buffers
Statements or elements in communication that soften the impact of a message, often used to prepare the recipient for bad news or criticism.
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