What Would Be the Key Selling Point to Use When

question 1

Multiple Choice

What would be the key selling point to use when explaining to a patient that the physician is implementing the use of cryoanesthesia for the removal of superficial lesions?

• A) There is no need for an injection.
• B) Cryoanesthesia has a short duration of action, so it will wear off in a short period of time.
• C) The application requires only a 30- to 60-second painless spray of ethyl chloride, a refrigerant product.
• D) All of these are correct.

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Definitions:

Market Price

The price at which an item or service is traded in the competitive marketplace.

Competitive Market

A marketplace where numerous competitors vie to sell their goods or services, ensuring no single participant can control the market dynamics.

Shut Down

A situation where a business ceases operations—temporarily or permanently—due to various reasons such as financial troubles or market conditions.

Fixed Costs

Costs that do not vary with the level of production or sales, such as rent, salaries, and insurance.