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Co-branding
A marketing strategy involving the collaboration between two or more brands to create a product or service that leverages the strengths and market appeal of each brand.
Co-brand
A marketing strategy where two or more brands collaborate on a product or service to leverage each other's brand equity and reach.
Luxury Status
The prestige or esteem that comes from owning or using high-end, quality, and often expensive products that symbolize exclusivity and sophistication.
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