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Crest Toothpaste Is in the Maturity Stage of the Product

question 69

Essay

Crest toothpaste is in the maturity stage of the product life cycle.What promotion mix decisions would be best?


Definitions:

Material Culture

The physical objects, resources, and spaces that people use to define their culture, including artifacts, buildings, and landscapes.

Non-material Culture

The intangible elements of culture, such as beliefs, practices, norms, and values that influence the way members of a society live and interact.

Mores

Deeply held cultural norms and values that embody the moral views of a group or society.

Folkways

Are norms that specify social preferences. Because they are the least important norms, violating them evokes the least severe punishment.

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