All of the Following Are True About a Private-Label Brand

question 17

Multiple Choice

All of the following are true about a private-label brand EXCEPT:

• A) Private label brands are also known as house brands
• B) The manufacturer of a private-label brand is not identified
• C) The design and characteristics of the product are decided by the manufacturer
• D) Retailers set design and product characteristics
• E) The retailer accepts full responsibility for distribution and marketing of the product.

---

Definitions:

Painful Stimulus

A stimulus that is physically uncomfortable or hurtful, often triggering a reflexive withdrawal or response to stop the pain.

Motor Response

The physical reaction of the body to a stimulus, involving movement of muscles.

Peripheral Nervous System

The part of the nervous system that consists of the nerves and ganglia outside of the brain and spinal cord.

Sensory Nerves

Nerves that transmit sensory information from the body to the central nervous system.