When a Firm's Objective Is to Gain as Much Market

question 84

Multiple Choice

When a firm's objective is to gain as much market share as possible,a likely pricing strategy is _________________,sometimes also referred to as pricing for maximum marketing share.

• A)Penetration pricing
• B)Price skimming
• C)Target ROI
• D)Competitor based pricing
• E)Value pricing

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Definitions:

Temporal Conditioning

A type of conditioning in which the timing of the stimulus (rather than an overt physical stimulus) serves as the basis for the formation of an association, with reinforcement occurring at regular intervals.

Backward Conditioning

A conditioning process where the unconditioned stimulus is presented before the conditioned stimulus, often resulting in weaker associations.

CS

An abbreviation for Conditioned Stimulus, which is a previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.

UCR

An unconditioned response, which is an automatic or natural reaction to an unconditioned stimulus without prior conditioning.