Many Organizations Are Too Small to Have a National Sales

question 64

Multiple Choice

Many organizations are too small to have a national sales force to help discover new-product ideas.For such companies ________ are a good source for new-product ideas particularly when they are the primary link between the customer and the company.

• A) Distributors
• B) Parts manufacturers
• C) Logistics companies
• D) Market research firms
• E) Consumer forums

---

Definitions:

Competitive Advantage

This is the attribute that allows an organization to outperform its rivals, achieved through offering greater value to consumers or operating more efficiently.

Human Capital

The total set of skills, understanding, and virtual assets owned by individuals that have the potential to create economic profits for the individuals, the companies they work for, or their local community.

Challenges and/or Opportunities

Situations that present difficulties requiring a response, or favorable circumstances that can lead to progress and growth.

Field of OB

The Field of OB, or Organizational Behavior, studies how individual behavior and group dynamics affect decision-making, performance, and culture within organizations.