After a New Product Is Designed in the Product Development

question 1

Multiple Choice

After a new product is designed in the product development cycle it leads to a distinct set of physical characteristics and a detailed feature mix.At this point,the company would _________.

• A) Develop a working prototype that is exactly as the new product will appear to the market
• B) Develop a marketing strategy that is detailed but tentative
• C) Set up infrastructure for the production of the new product
• D) Identify sources of finance for the new product
• E) Evaluate ethical aspects of the product

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, comes to trigger a conditioned response.

Unwanted Conditioned Response

A learned response that is undesirable or negative, which occurs after conditioning to an initially neutral stimulus.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation combined with relaxation exercises.

Counterconditioning

A behavior therapy technique where a positive response is conditioned to replace a negative or undesirable response to a stimulus.