Examlex
With respect to the product adoption process,marketers are interested in knowing ___________.
Increases
The action of becoming or making something larger or more in quantity, size, or degree.
Behavioral Intention
The likelihood that a person will perform a given behavior based on their attitude and beliefs towards that behavior.
Subjective Norms
Subjective Norms involve an individual's perception of social pressure to perform or avoid a particular behavior, heavily influenced by the beliefs about what important people in their life think they should do.
Perceived Behavioral Control
An individual's belief about how easy or difficult it will be to perform a particular behavior.
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