Examlex
What are the implications of the dimensions of brand equity for marketing managers?
Negative Reinforcement
A behavioral concept where the removal of an adverse stimulus strengthens a desired behavior or response.
Pleasant Stimulus
Any event, object, or situation that causes a positive emotional response.
Unpleasant Stimulus
refers to any object, event, or situation that is undesirable or causes discomfort, leading to avoidance behavior in individuals.
Removal
The act of taking something away or eliminating it from a particular location or situation.
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