Once a Product Is Ready to Be Test Marketed, ________

question 111

Multiple Choice

Once a product is ready to be test marketed, ________.

• A) It is marketed under a code name
• B) It is marketed with a brand identity and packaging that will be used when commercialized
• C) It is marketed under a fake name to hide its real market existence from competitors
• D) It is marketed with very different appeals than will be used in the commercialization phase to keep the benefits hidden from competition
• E) None of the above

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Definitions:

Chloroplasts

organelles found in plant cells and some algae that conduct photosynthesis, converting light energy into chemical energy stored in ATP and NADPH.

Spiral

A curve that winds around a fixed center point at a continuously increasing or decreasing distance from the point.

Spirogyra

A genus of filamentous green algae known for its spiral chloroplasts and its role in freshwater ecosystems.

Agar

Agar is a gelatinous substance derived from red algae that is used as a growth medium in microbiological work, as well as a thickener in food products.