Because Sony Has So Many Different Product Offerings in Various

question 14

Multiple Choice

Because Sony has so many different product offerings in various electronics categories,the management has found that it is helpful to use brands to keep track of products in each category.Thus,they have different brand names for their televisions,DVD players,and portable music players.This is an example of the _______ role the brand plays for the brand sponsor.

• A) Benchmarking
• B) Education
• C) Protection
• D) Invigoration
• E) Categorization

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Definitions:

Capitalization Rate

A real estate valuation measure used to compare different investments, calculated as the ratio between the net operating income produced by an asset and its capital cost.

Goodwill

An intangible asset that represents the value of a company's brand, customer relationships, and reputation beyond its tangible assets and liabilities.

Expected Growth Rate

Expected growth rate is the projected percentage increase in the value of an investment, company revenue, or economy over a specific time period.

Future Earnings

The expected financial profits or income of an entity or individual for future periods.