The Producers of a Successful Animated Television Program for Children

question 15

Multiple Choice

The producers of a successful animated television program for children entered into agreements with restaurants and toy manufacturers,giving them the right to use the brand in exchange for a set fee or percentage of sales.This is an example of _______.

• A) Family branding
• B) Store Branding
• C) Stand-alone branding
• D) Co-branding
• E) Licensing

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Definitions:

Tactical Planning

Short-term, specific planning that links strategic goals and objectives to operational activities.

Crude Oil

A naturally occurring, unrefined petroleum product composed of hydrocarbon deposits and other organic materials, used as a fuel and in the production of chemical products.

Home Heating Oil

A petroleum-derived fuel oil used in furnaces or boilers for heating residential and commercial buildings.

Contingency Planning

Plans that allow a firm to resume operations as quickly and as smoothly as possible after a crisis while openly communicating with the public about what happened.