Target Marketing Is the Process by Which __________

question 67

Multiple Choice

Target marketing is the process by which __________.

• A) The market is divided up into cohesive groups
• B) The company evaluates segments and decides which ones have the most potential for development
• C) The company decides on which message can be used to attack each segment
• D) Companies decide the unique combination of the marketing mix variables.
• E) None of the above