If Geographic Segmentation Is Carried Out,it Means ________

question 69

Multiple Choice

If geographic segmentation is carried out,it means ________.

• A) The variables like social class and education are used to identify markets
• B) The statistical characteristics of human populations such as age or income are used to identify markets
• C) Consumers respond differently to marketing strategies and programs based on where they live
• D) The East Coast, West Coast, and Midwest are the most important market segments based upon size
• E) None of the above

---

Definitions:

Hypnosis

A psychological state or process in which an individual is induced into a state of heightened suggestibility and deep relaxation.

Encoding Failure

The inability to recall specific information because it was not adequately encoded into memory in the first place.

H.M.'s Brain

Refers to the brain of Henry Molaison, a key figure in the study of memory, whose case helped scientists understand the brain's role in forming new memories.

Retroactive Interference

The phenomenon where newly learned information interferes with and impairs the recall of previously learned information.