When a Marketer Groups Customers According to Their Desire for the Crucial

question 70

Multiple Choice

When a marketer groups customers according to their desire for the crucial value-adding properties of an offering,the marketer is using _________.

• A) Psychographic segmentation
• B) Social class segmentation
• C) Income segmentation
• D) Benefit sought segmentation
• E) Geodemographic segmentation

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Definitions:

Selection Factor

A selection factor refers to any characteristic or criterion used to differentiate or choose between options, individuals, or groups, often based on predefined standards.

Cocaine

A powerful stimulant drug that is illegal in most countries, derived from coca leaves, and is known for its short-term euphoric effects, including increased energy and alertness.

Methodological Problem

Challenges or complications in the process and design of research or experimental studies.

Correlational Research

A type of non-experimental research method that involves observing two variables to determine if there is a relationship between them.