Demographic Segmentation Is One of the Most Popular Segmentation Approaches

question 58

Multiple Choice

Demographic segmentation is one of the most popular segmentation approaches because _________.

• A) It is readily measurable
• B) Customer needs and wants tend to vary with some degree of regularity based on demographic differences
• C) It uses the statistical characteristics of human populations such as age or income
• D) All of the above
• E) None of the above

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Definitions:

In Stock

Indicates that items are available for purchase and can be delivered or picked up immediately, as they are present in the inventory.

Close

The final step in a sales process where the salesperson secures the agreement of the customer to purchase.

Modified T-Account Close

A closing technique where the salesperson lists the pros and cons of purchasing a product in a T-account format to help the prospect make a decision.

T-Account

A T-account is a visual representation of a ledger account that depicts a business transaction's effect on a company's accounts.