Firms Use ______

question 57

Multiple Choice

Firms use ______.

• A) One segmentation technique at a time
• B) Multiple segmentation techniques simultaneously
• C) One technique then sequentially another and then yet another
• D) A maximum of two segmentation techniques simultaneously
• E) None of the above

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Definitions:

Limit Liability

A legal principle or provision that caps the amount one can be held responsible for in case of damage or loss.

Stop-payment Order

A request made to a bank by an account holder not to pay a check or transaction previously authorized.

Negligence

The failure to take reasonable care to prevent harm to others that a reasonably prudent person would have taken under the same circumstances.

Check 21 Act

A U.S. federal law that facilitates check truncation by creating a new type of negotiable instrument called a substitute check.