Dell Became So Entrenched as a Brand of PCs That

question 84

Multiple Choice

Dell became so entrenched as a brand of PCs that it has been a bit of a struggle to extend the brand into other lucrative product lines.This is an example of ________.

• A) Doubtful positioning
• B) Confused positioning
• C) Overpositioning
• D) Underpositioning
• E) None of the above

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Definitions:

Knowledge-based Economy

An economic system where growth is dependent on the quantity, quality, and accessibility of information, rather than the means of production.

Expert Power

The influence a person has over others due to their expertise, skills, or knowledge.

Industrial

Related to the production and manufacturing of goods in an organized and systematic manner for economic purposes.

Reward Power

The capacity to influence others by controlling the allocation of rewards valued by them, effectively motivating or encouraging specific behaviors.