Burger Bistro Recently Experienced a Decline in Hamburger Sales After

question 38

Multiple Choice

Burger Bistro recently experienced a decline in hamburger sales after salmonella was discovered during a health inspection at one of the restaurants.The marketing manager was interested in finding out how other restaurants had dealt with similar situations.____________ data would be the most appropriate way to find answers related to this marketing problem.

• A) Secondary
• B) Governmental
• C) Experimental
• D) Primary
• E) Observational

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Definitions:

Appropriate US

An unconditioned stimulus that naturally induces an unconditioned response without the need for prior learning or conditioning.

Geometric Figure

A shape or form consisting of lines and angles, defined in geometry.

Brain-Wave Response

Electrical patterns in the brain that reflect different states of consciousness or activity, which can be measured with an EEG (electroencephalogram).

Generalization

The process in psychology by which a response is made to a stimulus similar to the one that originally elicited the response.