Social Class Is a Variable Used in _______ Segmentation

question 25

Multiple Choice

Social class is a variable used in _______ segmentation.

• A) Geographic
• B) Behavioral
• C) Psychographic
• D) Demographic
• E) None of the above

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Definitions:

Utility Function

A mathematical representation that shows the relationship between an individual’s consumption bundle and their level of satisfaction or utility.

Flood Insurance

A policy that covers property damage and loss caused by flooding.

Utility Function

A utility function represents a consumer's preference for a set of goods and services, showing satisfaction levels for different consumption bundles.

Stock Market

A public market for the trading of company stock and derivatives at an agreed price; it is a key component of the economy.