One of the Problems Faced While Using Income as a Variable

question 37

Multiple Choice

One of the problems faced while using income as a variable of segmentation is:

• A) Many people either purposely misstate or refuse to reveal their income
• B) It is too simple to use
• C) It is confusing because of its interaction with gender and age
• D) It is time consuming to study consumer's buying habits based upon their income
• E) None of the above

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Definitions:

Aerobic Exercise

Physical exercise of low to high intensity that depends primarily on the aerobic energy-generating process, such as running or cycling.

Social Support

The perception and actuality that one is cared for, has assistance available from other people, and that one is part of a supportive social network.

Lymphocyte Levels

A measure of the concentration of a type of white blood cell in the blood, which plays a crucial role in the immune response.

Cortisol Levels

The concentration of cortisol, a steroid hormone, in the blood, which can change in response to stress or low blood-glucose concentration.