With Reference to the VALS™ Framework,_________ Favor Stylish Products That

question 115

Multiple Choice

With reference to the VALS™ framework,_________ favor stylish products that emulate the purchases of people with greater material wealth.

• A) Strivers
• B) Survivors
• C) Believers
• D) Achievers
• E) Thinkers

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Definitions:

Franchise

A business model where a franchisee obtains the rights to operate a business under the franchisor's brand and system in exchange for a fee.

Foreign Firm

A company that is based in one country but operates or has offices in other countries.

Local Firm

A business establishment that operates in a specific geographical area, typically offering products or services to a local market or community.

International Marketplace

A global economic environment where goods, services, and capital move across borders, allowing for the exchange and consumption beyond local and national markets.