Having a Product Whose Value Proposition Is a Well-Kept Secret

question 15

Multiple Choice

Having a product whose value proposition is a well-kept secret ________.

• A)Is a good idea
• B)Is not a good thing in marketing
• C)Is a concept that uses subliminal messages
• D)Is a superior concept used in targeting
• E)Is a well-accepted idea in market segmentation

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Definitions:

Achievement Motivation

The drive or desire to accomplish goals, excel, and achieve competence and mastery in tasks.

Creativity

The ability to generate new ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining.

Originality

The quality of being novel or unique, especially in the context of creative or innovative thinking.

Inventiveness

The ability to create or design new things or to think originally and creatively.