A _________Approach Is Also Popularly Called a Niche Strategy

question 113

Multiple Choice

A _________approach is also popularly called a niche strategy.

• A) Customized marketing
• B) Differentiated target marketing
• C) Concentrated target marketing
• D) Mass marketing
• E) One-to-one marketing

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Definitions:

Retained Earnings

Profits that a corporation keeps.

Reinvestment

The process of using the proceeds from an investment to purchase additional assets or securities in order to potentially increase wealth.

Self-Dealing

Any instance in which directors or officers make decisions that violate their corporate duty of loyalty.

Duty of Loyalty

An agent’s obligation to act in the interest of the principal.