One of the Problems Faced While Using Income as a Variable

question 37

Multiple Choice

One of the problems faced while using income as a variable of segmentation is:

• A) Many people either purposely misstate or refuse to reveal their income
• B) It is too simple to use
• C) It is confusing because of its interaction with gender and age
• D) It is time consuming to study consumer's buying habits based upon their income
• E) None of the above

---

Definitions:

Explanations

Detailed accounts or statements that clarify, justify, or make a phenomenon understandable, often used to communicate complex ideas.

Organizational Tensions

Refers to conflicts or contradictions within an organization that stem from differing goals, values, or interests among its members or units.

Capricious

Given to sudden and unaccountable changes of mood or behavior.

Democratic And Fair

Principles or practices that are characterized by equality, justice, and impartiality within a democratic framework.