When a Company Is Confused About Market Segments,it Sometimes Picks

question 28

Multiple Choice

When a company is confused about market segments,it sometimes picks a one-market strategy.This segmentation approach is called ________.

• A) Concentrated target marketing
• B) Undifferentiated target marketing
• C) Differentiated target marketing
• D) Customized target marketing
• E) One-to-one marketing

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Definitions:

Activity-Based Costing

Activity-Based Costing (ABC) is a method of allocating overhead and indirect costs to specific products or activities based on their consumption of resources, assisting in more accurate product costing.

Total Quality Management

A comprehensive approach to long-term success that views continuous improvement in all aspects of an organization's operations as a process and not as a short-term goal.

Balanced Scorecard

A method for planning and managing strategy that aligns organizational activities with its vision and strategy, enhances communication both internally and externally, and tracks progress towards achieving strategic objectives.

Work In Process

Refers to the inventory of unfinished goods that are in the process of being manufactured.