In the Buying Process There Is One Group That Can

question 30

Multiple Choice

In the buying process there is one group that can play a critical role.This group is often the first to recognize the problem based on a need and they help define the product specifications.This group is called ___________.

• A)Deciders
• B)Gatekeepers
• C)Users
• D)Influencers
• E)Buyers

---

Definitions:

Explicit Costs

Direct payments made to others in the course of running a business, such as wages, rent, and materials.

Implicit Costs

The opportunity costs of using resources that a business already owns, representing the potential income lost in employing them in a specific task.

Forgone Income

Income not earned due to choosing an alternative action, such as studying full-time instead of working.

Total Costs

The total of all costs associated with the creation of goods or services, which encompasses both constant and fluctuating expenses.