Frito-Lay Is Using _______ When It Offers Free In-Store Samples

question 45

Multiple Choice

Frito-Lay is using _______ when it offers free in-store samples of Doritos for the express purpose of getting people to try the product,enjoy the product,and finally purchase a bag of Doritos.

• A) Operant conditioning
• B) Cognitive learning
• C) Sampling
• D) Product trial
• E) Classical conditioning

---

Definitions:

Accounts Receivable

Represents the money owed to a company by its customers for goods or services delivered on credit.

Uncollectible Percentage

The estimated portion of accounts receivable that a company does not expect to collect.

Uncollectible Accounts

Accounts receivable that are considered to be uncollectible and represent losses to the company, often written off as bad debt.

Bad Debts Expense

Bad Debts Expense represents the estimated amount of receivables that a company does not expect to collect.