Examlex
Why is perception of a product important in marketing?
Basic Anxiety
A term used by Karen Horney, referring to feelings of helplessness and insecurity that arise from living in a hostile world.
Safety Needs
In Maslow's hierarchy of needs, safety needs come after physiological needs and refer to the human necessity for security, stability, and freedom from fear.
Love Needs
Human needs related to emotional affection, intimacy, and connection, which are crucial for mental and emotional well-being.
Holistic-Dynamic Theory
A psychological theory that views individuals as whole beings with interconnected psychological needs and stresses the importance of growth, self-actualization, and the dynamic interplay between various aspects of the self.
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