Doubtful Positioning Occurs When Frequent Changes and Contradictory Messages Confuse

question 36

True/False

Doubtful positioning occurs when frequent changes and contradictory messages confuse consumers regarding the positioning of the brand.

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Definitions:

BCG Matrix

A strategic analysis tool that classifies business units or products into four categories (Stars, Cash Cows, Question Marks, Dogs) based on their market growth and market share.

GE/McKinsey

A strategic business tool developed by McKinsey & Company for General Electric to evaluate business portfolio and make investment decisions.

Resource Allocations

The process of assigning and managing assets in a manner that supports an organization's strategic goals.

Product Innovation

The process of bringing new, improved products or services to market or introducing unique features to existing products.