The Manager of Gina's Groceries Wanted to See How Customers

question 100

Multiple Choice

The manager of Gina's Groceries wanted to see how customers would react to some new displays.To collect this information,she posted employees where they could see the display and had them record how long customers looked at it,whether they picked up the item,and if they took the item with them.She is collecting _______ data to solve her research problem.

• A) Survey
• B) Qualitative
• C) Focus Group
• D) Observational
• E) Interview

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Definitions:

Qualitative Models

Approaches in research and analysis that focus on the qualities, characteristics, and meanings of phenomena rather than numerical data.

Stable Markets

Markets characterized by steady demand, predictable competition, and consistent growth, with minimal fluctuations.

Demand For Labour

The total amount of workers that employers want to hire at a given wage rate and time.

Structural Equation Modelling

A statistical technique that examines complex relationships among variables by testing theoretical models.