Questions Such as "How Big Is a Potential Target Market

question 4

Multiple Choice

Questions such as "How big is a potential target market?" "How do we reach this potential target market?" and "How will this potential target market react to our product?" each represent ________ that must be prioritized.

• A) Research problems
• B) Marketing research deliverables
• C) Economic problems
• D) Segmentation problems
• E) Information system problems

---

Definitions:

Hackathon

An event, often competitive, where programmers, designers, and others involved in software development collaborate intensively on software projects.

Skunkworks

Project initiated by a company employee who conceives the idea, convinces top management of its potential, and then recruits human and other resources from within the firm to turn it into a commercial project.

Less Expensive

Refers to products or services offered at a lower price compared to other similar offerings, often aimed at attracting cost-conscious consumers.