Data Mining Is About Analyzing as Much Information as Possible

question 75

True/False

Data mining is about analyzing as much information as possible about customers and potential customers to develop micro-segments.

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Definitions:

Sliding Standards

A concept referring to the variable benchmarks used to judge or evaluate something, which may change based on context or over time.

Emotion Management

The process of managing one's own feelings and expressions based on the social expectations of a given situation.

Arlie Hochschild

Arlie Hochschild is a sociologist renowned for her work on emotions, gender roles, and the impact of contemporary capitalism on personal and family life.

Symbolic Interaction

Symbolic interaction is a sociological perspective focusing on the ways individuals interpret and give meaning to social symbols, interactions, and experiences in their daily lives.