For CRM to Succeed, It Must Have the Support of _____________

question 67

Multiple Choice

For CRM to succeed, it must have the support of _____________.

• A) The IT Department
• B) Top management
• C) The sales team
• D) The marketing department
• E) All of the above

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Definitions:

Marginal Revenue

The additional income gained from selling one more unit of a good or service; it’s a critical concept for determining the optimal level of output for a firm.

Profit-maximizing Firm

A business entity whose primary goal is to generate the highest possible profit from its operations and investments.

Peak Efficiency

The state of operating at the maximum possible efficiency, where resources are used most effectively and wastage is minimized.

Profits

The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.