Some Companies Today Continue to Think of Consumers in the Role

question 63

Multiple Choice

Some companies today continue to think of consumers in the role of faceless reactors to the firm's marketing strategies.These companies tend to use _________ marketing.

• A) Targeted marketing
• B) One-to-one marketing
• C) Customer centric marketing
• D) Mass marketing
• E) Service marketing

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Definitions:

Economic Development

The way in which a nation boosts the economic, political, and social standards of its citizens.

World Systems Theory

An analytical framework that suggests there is a world economic system in which some countries benefit while others are exploited, essentially dividing the world into core, semi-periphery, and periphery countries.

Malnutrition

A condition resulting from a diet lacking in proper nutrients or the inability to absorb or utilize these nutrients.

Global Production

The worldwide process of producing goods and services that involves the coordination of production across different countries, emphasizing globalization and economic interdependence.