Companies That Use CRM Are Most Likely to Practice _______________

question 34

Multiple Choice

Companies that use CRM are most likely to practice _______________.

• A) Mass marketing, given the economics of scale created by CRM
• B) Consumer marketing, due to being able to identify like-minded audiences
• C) Shotgun marketing, given the ability to reach large numbers of people
• D) Customer marketing, due to trying to establish one-to-one relationships
• E) Holistic marketing, to reach many different audiences

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Definitions:

Retroactive Interference

A memory phenomenon where new information learned interferes with the ability to recall old information.

Encoding Specificity

The principle that the retrieval of information is improved when the context present at encoding and retrieval is the same.

Von Restorff Effect

A psychological principle that items which stand out are more likely to be remembered than other items.

Episodic Memory

The memory of autobiographical events that can be explicitly stated, including times, places, and associated emotions.