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UniCore implemented a CRM system two years ago.Unfortunately, the IT guys chose the system without asking employees across the board for their input and consequently, most employees have yet to see the value of the system-even though they went through extensive training.This CRM failure can best be described as _____________.
Persuasive Messages
Communications aimed at influencing the attitudes, beliefs, or behaviors of others through logical argument, emotional appeal, or credibility.
Analytical Reports
Documents that evaluate information or data to make conclusions or recommendations.
Informational Reports
Documents that provide facts and data without analysis to inform the reader about specific topics or situations.
Interpret
To explain the meaning of information or actions, often requiring insight or analytical skills.
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